Thinking Like a CEO

This session is aimed at web professionals familiar with the nuts and bolts of web work who are now looking to expand their influence in the organizations they work with.

Just as great web design demands empathy with users, it also needs insight into the needs, constraints and context of decision makers, from the CEO on down. Thinking like a CEO takes business fluency—both conceptual fluency in the language of business, and cultural fluency in understanding how a given organization or team operates. This session lays the foundations of key business concepts and practical tools so that participants can effectively understand and relate their work to business priorities and business value.