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Drupal Taxonomy – Integration Powerhouse to feed your Commercial Systems with Tags; A very real use-case importing the taxonomy from Drupal into salesforce.com

How do you make sure the users of your beautifully crafted Drupal website have a consistent user experience when they pick up the phone and talk to somebody from the organization behind the website? The first step is making sure the people at the organization interact with your their users in a way which is consistent with the website. How is it possible? Integrate your Drupal website with the internal CRM system. We will demonstrate a very real integration scenario in action - Drupal talking with salesforce.com. Using the power of Drupal's taxonomy system we will facilitate users having the same dialogue about their business problems, whether with a sales rep fielding a phone call at the organization supported by salesforce.com, or through the online experience on the Drupal website.

 This presentation will cover:

  • The business scenario and why it is important
  • Drupal taxonomy and relevant modules
  • Using taxonomy in the user experience and different types of tag hierarchies
  • Exporting the taxonomy from Drupal and importing it into salesforce.com
  • Demonstrate the way a similar user experience takes place using the Drupal taxonomy guided by a user in salesforce.com
  • Discussing other plausible scenarios or use cases

 

Presented by

After spending nearly ten years working with an Internet Service provider on Salt Spring Island, Gord decided to join northStudio in Victoria. He has many years of hands on troubleshooting...

Kalvin is the founder of myCEMnow and recently joined northStudio as their Alberta Regional Manager. Kalvin has 15+ years experience working with organizations to improve the way they market, sell...


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